Social Media Training

 

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Social Media Workshops

I train businesses and people how to maximise using Social Media Networks for projects and business.

For 2017 and beyond, more training will be online based, meaning you can train in the comfort of your home/business at a time suitable for you.

Workshops range from Beginner, Intermediate, Business, Advanced and PRO in each of the following networks:  Facebook, Twitter, Pinterest, LinkedIn, Instagram, Hootsuite, Blogging, Graphics for Social Media posts (Canva & PicMonkey), Mailchimp for Email Marketing and using Wix or WordPress to create your own Website.

2016 Workshops took place at Impact Hub Brixton based in Pop Brixton and previous workshops were held in Southbank University during 2015 for established Entrepreneurs and Small Businesses.

Build your own website

Using Wordpress or Wix to create your own website

You can choose which of the following sessions you’d like to cover, depending on what stage you’re at with creating your site.

#1 Branding, Mood Boards – colour schemes, fonts etc

#2 Images, logos & video planning

#3 Drafting website pages & Keywords

#4 Wix Workshop

#5 Wordpress Workshop

#6 Creating your Homepage

#7 Creating your Services/Product

#8 Creating your About Page

#9 Creating additional pages (Contact/Blog etc)

#10 SEO

 

*Purchase via the GOLD button(s) above

Sites created include:

Gold

Delivered at 5 varying levels:

Beginners, Intermediate, Business, Advance & Pro - in each of the following networks:

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • Pinterest

  • Hootsuite (Social Media Management)

  • Mailchimp (Email Marketing - newsletters & email campaigns etc).

  • Canva & PicMonkey (Graphics for Social Media - to make images go viral)

*Purchase via the GOLD button(s) above

Facebook for Business

Facebook is a popular social networking website that allows registered users to create profiles, upload photos and video, share links and send messages and keep in touch with friends, family, colleagues, businesses, customers and meet new people in groups or via business pages.

With 5 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced power editor ad features in the PRO class.

Beginners: For people new to Facebook – creating your A/c, Navigating across Facebook,

Intermediate: Look at pros and cons of personal vs business/fan page, how to navigate around and engage with people on facebook.

Business: Monitoring stats for business pages, scheduling & backdating posts effectively.  Creating a following, Call to action button + more

Advanced: Boosing posts, how to make your posts go viral, Selling in groups, Events

Pro: Using Power Editor to manage multiple adverts, split adverts, ads for web Vs page

Twitter for Business

Twitter is a social networking microblogging service where users post and interact with messages and “tweets,” restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to more advanced advert features in the Pro and Advanced classes.

Beginners: For people new to Facebook – creating your A/c, Navigating across Facebook,

Intermediate: Look at pros and cons of personal vs business/fan page, how to navigate around and engage with people on facebook.

Business: Monitoring stats for business pages, scheduling & backdating posts effectively.  Creating a following, Call to action button + more

Advanced: Boosing posts, how to make your posts go viral, Selling in groups, Events

Pro: Using Power Editor to manage multiple adverts, split adverts, ads for web Vs page

LinkedIn for Business

LinkedIn is a business and employment-oriented social networking site designed specifically for the business community.

With 5 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced target marketing in the PRO class.

Beginners: Masterclass for people new to LinkedIn.  Learn how to navigate around LinkedIn, Creating your visual and written brand and engaging with your audience, reading and leaving messages

Intermediate: Understanding endorsements and recommendations, look at pros & cons of business vs personal profiles, market researching your audience & peers.

Business: Creating and monitoring a business page, engaging in groups effectively, controlling your online visability, monitoring your analytics, creating blogs in Pulse.

Advanced: How to attract & find your audience, creating your own group, using adverts.

PRO: Target marketing using Ads and lead generating. This is done on a 1 on 1 capacity

Instagram for Business

Instagram is an online mobile photo-sharing, video-sharing, and social networking network, that enables its users to take pictures and videos.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced advert features in the Advanced class.

Intermediate: For those familiar with Instagram already. Engaging with potential customers your audience, Understanding the importance of hashtags.

Business: Scheduling posts, Top hashatags, Group messaging, Analytics/Tracking A/Cs

Advanced: Using adverts, using adverts with facebook, optimizing your profile, Embed photos, badges, widgets & feed to website, Guest talk with Guest Instagram Influencer Jayde Pierce – Insta Celebrity with 1/2 million followers sharing INSTA tips.

Email Marketing for Business

MailChimp is the ultimate software that will change the way you market your product on the internet.  It gives you a number of easy options for designing, sending and saving templates of your emails  campaigns.

With 4 varying levels for this workshop, candidates are taught everything from basic to advanced features in email marketing.

Beginners: Introduction to email marketing, Creating mailchimp account, Learn how to create a categorised database to store email addresses, Create basic newsletter

Intermediate – Importing emails from 3rd party platforms, Create campaign with social follows and add additional pictures, text, dividers etc

Business – Monitoring previous campaigns, Creating links for people to purchase products and/or book your events and adding videos

Advanced – Duplicating campaigns to edit and send to other lists, Add mobile App to monitor results, Add Image Groups, Introduction to Split testing.

Hootsuite for Business

Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels.  It can enable you to monitor what people are saying about your brand, and help you respond instantly.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced features in the Advanced class.

Beginners: Creating your A/c, Navigating across Hootsuite, Connecting your networks, Create and view streams for multiple networks, Schedule posts in advance.

Intermediate: Creating and naming multiple streams, creating csv files for bulk posting, Scheduling Bulk posting, Respond instantly to social media mentions

Business: Monitor what people say about your brand, Monitoring Analytics, Connect to LinkedIn, YouTube & Google+, Using the Mobile App, Monitoring competitiors & brands

Advanced: Create several users and monitor/edit posts accordingly, Repurposing content.

Canva – Graphics for Flyers & Social Media

Canva is a graphic-design tool website allowing you to create and edit designs and documents.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced features in the Advanced class.

Beginners: Masterclass for people new to using CANVA.  Create a Social Media post and include own images and logos.  Insert and edit text and additional images or graphics.

Intermediate: Creating flyers for events, Choosing and editing templates, Adding shaprs, borders & Backgrounds

Business: Create Website Banners & Images, Creating Booklets, Re-sizing documents *Bonus: Masterclass for people new to using PicMonkey.  Add Gold font, background and shapes to images, flyers or posts.  Manipulate images to create brand new graphics, add overlays, frames, sparkles, textures, bursts, watermarks + more

Advanced: Create Logos, Facebook Ad images and design infographs for your business

Other Social Media Workshops continue throughout 2016 as per below…

DECEMBER:

Weds 14th Dec       Canva for Business

Tues 13th Dec        Instagram for Business

Tues 6th Dec         Twitter Intermediate

NOVEMBER:

Weds 23rd Nov       Facebook for Business

Weds 9th Nov         Email Marketing Intermediate

OCTOBER:

Tues 25th Oct         Email Marketing for Beginners

Weds 19th Oct        LinkedIn for Business

Weds 5th Oct          Canva Intermediate

 

 

SEPTEMBER:

Weds 14th Sept      Twitter for Beginners
Tues 27th Sept       Facebook Advanced 

 

 

AUGUST:

Weds 3rd Aug         Facebook for Business

Weds 10th Aug       Pinterest Intermediate

Weds 17th Aug       Email Marketing Intermediate

Tues 23rd Aug        Hootsuite for Beginners  (6.30pm)

Weds 24th Aug       Canva for Beginners

JULY:

Tues 5th July      Email Marketing for Beginners (6.30pm)

Weds 6th July     Pinterest for Beginners

Tues 12th July    Hootsuite for Beginners (6.30pm)

Weds 13th July   LinkedIn for Business

Thurs 14th July   Branding + Website (in conj. with SMG)

Friday 15th July  Twitter for Beginners (2.30pm)

JUNE:

Weds 1st June     Instagram for Beginners

Weds 8th June    Twitter Intermediate

Tues 14th June    Email marketing for Beginners

Weds 22nd June  Graphics for Social Media Beginners

Tues 28th June    Facebook for Business

MAY:

Weds 4th MAY       Facebook Masterclass

Weds 11th MAY     Email Marketing for Business

Weds 18th MAY    Twitter for Business

Weds 25th MAY    Facebook for Business

Website Design Program

9 Weeks of Website Design workshops:

Using Wordpress or Wix to create your own website

Weds 7th Sept        #1 Branding, Mood Boards

Weds 21st Sept      #2 Images, logos & video planning

Weds 28th Sept    #3 Drafting website pages & Keywords

Weds 12th Oct       #4 Wix Workshop

Weds 26th Oct      #5 Wordpress Workshop

Weds 2nd Nov      #6 Creating your Homepage

Weds 16th Nov     #7 Continue creating Homepage

Weds 30th Nov    #8 Creating your About Me Page

Weds 7th Dec        #9 Creating additional pages & SEO

Full info HERE