How to Master Social Media in 4 weeks – Pt 1. SEP2018

Facebook / Mailchimp / Instagram / Canva

• Facebook
• Mailchimp (email marketing)
• Instagram (photos)
• Canva (equiv to photoshop – to create flyers, social media covers etc…)

How to Master Social Media in 4 weeks – Pt 2. NOV2018

LinkedIn / PayPal/ Twitter/ Eventbrite

• LinkedIn (Career/professional networking)
• Paypal (making & taking payments)
• Twitter (micro blogging)
• Eventbrite (creating and attending events & workshops)

A crash course in the popular and alternative Social Media networks.  This workshop is for people who would like to know more about the capabilities and benefits of specific social media networks.  Starting with 2 levels, the Beginners classes will be on Tuesdays and Intermediate classes will be on Thursdays.

The beginners class is on Tuesdays and is aimed at those that have little to no exposure in the following platforms as we go through each of them individually every week. This masterclass has been created to give attendees confidence and understanding to use the above 4 social media networks. Having an effective presence online has a positive response to your interactions online, allowing you to engage with friends and family with ease using any of these sites.

This level workshop will ensure you (have):

• Set up your accounts accordingly
• Know how to navigate across each of the sites
• Show you how to optimise each of the accounts
• Know how to find your ideal customers and that they can find you

The intermediate class is on Thursdays and is aimed at existing (or wannabe) Entrepreneurs wanting to engage more effectively with their customers / ideal customers and to gain trust and business from your current and ideal customers

This level workshop will ensure you (have):

• Set up and optimise your business pages accordingly
• Analyse your accounts to utilise accounts effectively
• Utilising the additional functions on platform (pages, tabs, groups, lists etc)
• Know how to find your ideal customers and that they can find you

Facebook for Business

Facebook is a popular social networking website that allows registered users to create profiles, upload photos and video, share links and send messages and keep in touch with friends, family, colleagues, businesses, customers and meet new people in groups or via business pages.

With 5 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced power editor ad features in the PRO class.

Beginners: For people new to Facebook – creating your A/c, Navigating across Facebook,

Intermediate: Look at pros and cons of personal vs business/fan page, how to navigate around and engage with people on facebook.

Business: Monitoring stats for business pages, scheduling & backdating posts effectively.  Creating a following, Call to action button + more

Advanced: Boosing posts, how to make your posts go viral, Selling in groups, Events

Pro: Using Power Editor to manage multiple adverts, split adverts, ads for web Vs page

Twitter for Business

Twitter is a social networking microblogging service where users post and interact with messages and “tweets,” restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to more advanced advert features in the Pro and Advanced classes.

Beginners: For people new to Twitter- creating your A/c, how to navigate around and engage with people on twitter publically and privately.

Intermediate: Linking account to other social media networks, settings to optimize page, using filters for competitors, peers, customers and ideal customers, using polls, GIFs, images and pinned posts effectively

Business: Monitoring stats for business pages, scheduling posts effectively, Incorporating videos, Creating a following, Using multiple accounts + more

Advanced: Using 3rd party platforms to follow and search peers and potential client, creating a 12 month strategy

LinkedIn for Business

LinkedIn is a business and employment-oriented social networking site designed specifically for the business community.

With 5 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced target marketing in the PRO class.

Beginners: Masterclass for people new to LinkedIn.  Learn how to navigate around LinkedIn, Creating your visual and written brand and engaging with your audience, reading and leaving messages

Intermediate: Understanding endorsements and recommendations, look at pros & cons of business vs personal profiles, market researching your audience & peers.

Business: Creating and monitoring a business page, engaging in groups effectively, controlling your online visability, monitoring your analytics, creating blogs in Pulse.

Advanced: How to attract & find your audience, creating your own group, using adverts.

PRO: Target marketing using Ads and lead generating. This is done on a 1 on 1 capacity

Instagram for Business

Instagram is an online mobile photo-sharing, video-sharing, and social networking network, that enables its users to take pictures and videos.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced advert features in the Advanced class.

Intermediate: For those familiar with Instagram already. Engaging with potential customers your audience, Understanding the importance of hashtags.

Business: Scheduling posts, Top hashatags, Group messaging, Analytics/Tracking A/Cs

Advanced: Using adverts, using adverts with facebook, optimizing your profile, Embed photos, badges, widgets & feed to website, Guest talk with Guest Instagram Influencer Jayde Pierce – Insta Celebrity with 1/2 million followers sharing INSTA tips.

Email Marketing for Business

MailChimp is the ultimate software that will change the way you market your product on the internet.  It gives you a number of easy options for designing, sending and saving templates of your emails  campaigns.

With 4 varying levels for this workshop, candidates are taught everything from basic to advanced features in email marketing.

Beginners: Introduction to email marketing, Creating mailchimp account, Learn how to create a categorised database to store email addresses, Create basic newsletter

Intermediate – Importing emails from 3rd party platforms, Create campaign with social follows and add additional pictures, text, dividers etc

Business – Monitoring previous campaigns, Creating links for people to purchase products and/or book your events and adding videos

Advanced – Duplicating campaigns to edit and send to other lists, Add mobile App to monitor results, Add Image Groups, Introduction to Split testing.

Hootsuite for Business

Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels.  It can enable you to monitor what people are saying about your brand, and help you respond instantly.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced features in the Advanced class.

Beginners: Creating your A/c, Navigating across Hootsuite, Connecting your networks, Create and view streams for multiple networks, Schedule posts in advance.

Intermediate: Creating and naming multiple streams, creating csv files for bulk posting, Scheduling Bulk posting, Respond instantly to social media mentions

Business: Monitor what people say about your brand, Monitoring Analytics, Connect to LinkedIn, YouTube & Google+, Using the Mobile App, Monitoring competitiors & brands

Advanced: Create several users and monitor/edit posts accordingly, Repurposing content.

Canva – Graphics for Flyers & Social Media

Canva is a graphic-design tool website allowing you to create and edit designs and documents.

With 4 varying levels for this workshop, candidates are taught everything from basic features in the beginners class to advanced features in the Advanced class.

Beginners: Masterclass for people new to using CANVA.  Create a Social Media post and include own images and logos.  Insert and edit text and additional images or graphics.

Intermediate: Creating flyers for events, Choosing and editing templates, Adding shaprs, borders & Backgrounds

Business: Create Website Banners & Images, Creating Booklets, Re-sizing documents *Bonus: Masterclass for people new to using PicMonkey.  Add Gold font, background and shapes to images, flyers or posts.  Manipulate images to create brand new graphics, add overlays, frames, sparkles, textures, bursts, watermarks + more

Advanced: Create Logos, Facebook Ad images and design infographs for your business